WHAT IS A JUICE CLEANSE?
A juice cleanse, or juice fast, is a cleansing method where a person drinks only juices for a period of time. This gives the digestive system a break, not only from alcohol and other heavy foods, but also simply from metabolising solid food. A juice cleanse containing only high-quality, organic juices is also known as a ‘juice feast’ due to the high amount of vitamins and minerals being consumed.
WHAT IS A COLD-PRESSED JUICE?
“The juices extracted from fresh-raw vegetables and fruits are the means by which we can furnish all the cells and tissues of the body with the elements and nutritional enzymes they need in the manner they can be most readily digested and assimilated.” – Dr. Norman Walker
Cold-pressed describes the method of juice extraction. Fruits and vegetables are pulverised into a pulp using a slow press process. The live juice is then extracted to preserve the maximum amount of vitamins, enzymes, minerals and trace minerals. The flavour and quality of the juice is unequalled by any other juice extraction and it is cleaner, healthier and crisper.
In contrast to the cold-pressed method, the traditional centrifugal juicer extraction involves a high-speed cutting blade and strainer that heats the produce and causes oxidation, destroying vital nutrients, and leaving much of the liquid in the pulp. The juice needs to be consumed as soon as you make it with a centrifugal juicer because of the oxidation that occurs.
Because air is not forced into the juice during cold-pressed extraction, the juice will keep for up to five days with refrigeration while maintaining a high level of nutrients.